The focus of our logo is on the play between "looking" and "speaking". In the word "look", eyes can be recognised, which are formed from speech bubbles. Through a very simple visualisation, the core activities of overlook are made clear: the viewing of a sustainability profile in connection with the dissemination of one's own opinion - ideally as a dialogue with other overlook members. The diversity of activities is also symbolised by the choice of colours, which consists of our primary colours green and blue.
The pictogram plays even more intensively on this division. The speech bubbles or "O's" here become even more clearly eyes, which in combination with a lowered O become an astonished face. Furthermore, the speech bubbles are recognisable as such.
Variant white font on blue
Background: #0e284b
Font colour: white + #1bc89a
Font: Selfmade adaptation from Myriad Pro + Montserrat
Variant blue lettering on white/transparent.
Background: white/transparent
Font colour: #0e284b + #1bc89a
Font: Selfmade adaptation from Myriad Pro + Montserrat
